Applied Business Ethics, Volume 2: POWER Living Through Entrepreneurship

Bibliographic information:

Keen, Brian. Applied Business Ethics, Volume 2: POWER Living Through Entrepreneurship. The Ethics Institute, 2014.


This is the second book in the Applied Business Ethics series. The first volume featured the Truth, while this volume features Entrepreneurship.

The Theanthropic Ethical category is one of the few scientific ethical categories. Entrepreneurs will appreciate the fact that our work is evaluated by a fellow entrepreneur, who is an ethicist by profession.

Entrepreneurs drive our business communities through resolving problems. This creates wealth for all stakeholders. All successful entrepreneurs establish enterprises that are based on ethical standards. For entrepreneurs the best ethical standards are based upon scientifically verifiable, objective standards. Theanthropic Ethics© is one of the few ethical categories that entrepreneurs can depend on. Through case studies of Canadian enterprises started by entrepreneurs, you will see how some enterprises have achieved success for centuries. All were initially successful because they implemented ethical standards.

Theanthropic Ethics© is thoroughly evaluated within the context of entrepreneurship. You will see that freedom is an essential component for all entrepreneurs to become successful.

Three Canadian enterprises are evaluated as case studies to show the benefits of being ethical.


The Ethics Institute (website:

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