Ethos Over Logos: Preaching to the Generations
Preaching, as a communication event, includes the management of at least three important elements: source characteristics, message effects, and respondent concerns (see the seminal work of Carl I. Hovland, Irving L. Janis, and Harold H. Kelley, Communication and Persuasion, Yale University Press, 1953). This is already a complicated and formidable prospect even among homogeneous audiences. … Read more